Use Google Alerts to track coverage of your artist(s)
December 10th, 2008
Head over to Google Alerts and setup an alert monitor for ALL your artists, your label, your song names, or anything else you want to keep a close eye on. It’s great for finding press clippings, event postings, blog postings, rants by crazy fans, or even misinformation. It helps you to maintain a link list, some of which you may want to promote via email lists, MySpace/Facebook/Purevolume/Twitter, your blog, etc. And it’s always nice to know what people are saying about you or your artists before someone walks up to you at a party and says, “Wow, they really ripped you to shreds on iamamusiccriticwithnotaste.com!”
This is what one looks like in my email:

Entry Filed under: Techniques
Magma Music is a small record label and publishing company located in Cambridge, MA founded by Andy Milk. This site showcases the label's artists and approach to producing and promoting records, booking tours, and all sorts of other tasks related to marketing independent music.
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