Magma Music

Running out of time? Order by date!

January 13th, 2009

I’m in a predicament right now where THE VITAL MIGHT’s tour got here faster than I had time to get everything done. While I should be sending out press releases and following up, I’m writing this blog post instead. I’ll make it fast since I need to tab over to my spreadsheet and get crackin’!

If you’re got something date-dependent on the near horizon, like a tour, record release, TV appearance, or anything else that requires lead time for press or radio coverage, don’t get overwhelmed. Don’t think that it’s too late and you need to throw your campaign out the window. Just sort it by date and do what you can.

THE VITAL MIGHT is in Worcester, Brooklyn, and Philly this weekend and I’ve gotten press releases out to NYC and Philly press, but haven’t done any followups, haven’t contacted college radio nearby that played the band on the last campaign, and still need to send out a mailing list update.

What do I do first? I sort it by show date and start on Worcester. I’ll bang out college radio, press release followups, and move onto Brooklyn.

It’s really that simple. Don’t give up on your campaign because you ran out of time.

Entry Filed under: Techniques