Magma Music

Promoting to college/specialty radio on Facebook

January 28th, 2009

I’ve noticed that a lot of radio stations (college and commercial) are getting on Facebook recently.  MySpace has always been a great venue for radio stations with its “band” style profile that allows for posting of shows and music.  More recently, stations are popping up on Facebook with either profiles or Pages.

When it comes to promoting a band, record release, or tour, “friending” these sites or commenting on walls and profiles is a GREAT avenue for making contact, passing along relevant press, or just keeping the name recognition going.

For the current THE VITAL MIGHT tour, I have a block of text that I’ve written up for college radio stations that have been playing the band’s recently release.  It says something like:

You’ve been spinning our record RED PLANET, thanks!

We’re in Cambridge on Friday 2/6 at the Middle East.

PLEASE LET YOUR LISTENERS KNOW!

I paste that into the box that allows for a personal message when adding a friend.  Since those boxes (at least on MySpace) have a character limit, you need to say what you need to say succinctly.

For example:

The next time around, if they’ve accepted your friend request, post the same text on their profile, wall, etc. It’s a great way to keep the artist’s name in their minds.  With Facebook Pages, all you need to do is Become a Fan and then you can post right away.

Network away!

Entry Filed under: Techniques