Author Archives: andymilk

Break up your tasks into 1-2 hour sub-tasks, or you’ll get overwhelmed and burnt out I often will list out several tasks that need to get done.  For example: Contact college and non-commercial radio spinning the new record Followup with national blogs about new record Followup with NYC press about release party Those looks like tasks that can be easily tackled.  The problem is that each one may have more layers than what you see on the surface.  If you… (more…)

I’ve added a new category on the blog here called “Techniques”. I’m going to start posting here and describing how we get things done here. Right now, THE VITAL MIGHT is the only active band on our roster so most example will revolve around them. I’m going to start with a fairly straight forward and simple one: email. Email probably makes up 90% of the tools we use to book, publicize, and promote the band. In the past, it used… (more…)